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SEO VS PPC

Written by John Sampson on . Posted in Blog

AdWords Express VS Regular AdWords - Digital Media Construction

So you’ve heard of online marketing but not quite sure what the terms SEO and PPC mean. How does search engine optimization affect your pay per click campaign? SEO can actually help out your PPC campaign and vice-versa.

Constructing Your Online Presence – Search Engine Optimization

Written by Bradley Lowe on . Posted in Blog

SEO Services Provider Blog - Digital Media Construction

If you’re looking to construct your online presence through search engine optimization, there are a few things you should keep in mind. Nowadays, many people are getting themselves involved in this type of business because they see a growing demand on behalf of small business owners. However, many companies out there are just trying to get the most out of your money while doing minimum SEO work.

Penguin 3.0 Update

Written by Melanie House on . Posted in Blog

Google Penguin 3.0 - Digital Media Construction

Google Penguin is one of the algorithms that Google uses to affect search results and websites’ rankings on Google. Penguin was first released back on April 2012. So what does the Penguin do? It looks for websites that are very spammy and try to affect search results unnaturally – that is, by buying links or exchanging links to get a better PageRank and try to manipulate and find their way around Google’s rankings. 

AdWords Express VS AdWords

Written by Lisa Kornell on . Posted in Blog

AdWords Express VS Regular AdWords - Digital Media Construction

AdWords represents 90 percent of Google’s revenue. It’s a tool used by businesses to get the product in the first results of a search query to improve sales. But you already knew some of this, so let’s see which is better for your business and why.