If you’re looking to construct your online presence through search engine optimization, there are a few things you should keep in mind. Nowadays, many people are getting themselves involved in this type of business because they see a growing demand on behalf of small business owners. However, many companies out there are just trying to get the most out of your money while doing minimum SEO work.
Google Penguin is one of the algorithms that Google uses to affect search results and websites’ rankings on Google. Penguin was first released back on April 2012. So what does the Penguin do? It looks for websites that are very spammy and try to affect search results unnaturally – that is, by buying links or exchanging links to get a better PageRank and try to manipulate and find their way around Google’s rankings.