How to Maximize Your eCommerce Sales

Search engine optimization has come to replace other outdated methods of advertising like flyers, magazine ads, among others. While you can still find those, most people prefer searching for products and services on the internet. Why? Simply because it’s a lot easier and a lot faster. If you own an eCommerce website and you’re not investing in SEO services, you are probably missing out on a lot of potential clients.

The truth is, if you are not a giant brand, nobody is going to find your business unless you are ranking on Google. And even if they do, you’ll still lack credibility. Obviously, there are many websites trying to scam people; as a result, sales can be tough for a small ecommerce. So what can you do to overcome these issues and push your eCommerce sales? If you are not well-known, people will do a Google search for your business before buying from you, especially if it’s an online purchase, and what they find on the search results will play a great factor at determining whether they will proceed to buy from you or not.

You can maximize your eCommerce sales through SEO following these three simple steps:

1. Invest in SEO services.

If you are a startup company or you simply have a small ecommerce that’s struggling with sales, SEO services could definitely come in handy. This is the first step towards maximizing your eCommerce sales and increasing your brand awareness. You need to be on the first page of search results when potential clients search for the products or services you offer. If you want more sales, you need eCommerce SEO services. Digital Media Construction can help you get to that first page through extensive keyword research, strategic content, and a properly structured site with the correct landing pages.

2. Make sure you have a strong online presence.

The first step was to invest in SEO services. Now you need to make sure you have a strong online presence. Like we said before, people will type in the name of your company on Google to see what else is out there besides your website. If there is nothing else, then you’ve got a problem. At least I wouldn’t buy from an ecommerce that has no social media networks and isn’t listed in any of the major directories because it decreases credibility, and seriously, what kind of ecommerce wouldn’t invest time in building their online presence? At this point you might be thinking that the SEO company you hired probably did this for you, and partly, it is true. SEO services usually include social media management and directory listings. However, when nobody is interacting with your listing or your social media pages, they are very hard to pop up when you type in the name of your company on Google. Investing in Facebook ads, even if it’s a small amount of money every now and then, can really benefit your online presence.

You can have all of your social networks set up but if others see nobody is following you or liking your business, your company will be less reliable and have less credibility. On the other hand, if you invest in Facebook ads, promote a hashtag on Twitter, get new likes and followers, people will start interacting with your content and people will trust you more and be more inclined to make a purchase online.

3. Encourage satisfied customers to leave reviews.

Reviews are a huge part of eCommerce sales. When you love a product but you see several negative reviews, you will probably refrain from buying it. Whenever a sale takes place online, a confirmation email is sent to the customer. Take that opportunity to request a review on Facebook, Google+, or any other listing you have online. Not everyone is eager to share their thoughts on products they buy online, but if you request them, chances of them doing so increase. Also, if you put links to your social media pages on that email, people are more likely to look you up and start following you. Reviews are just like word of mouth. You are more likely to buy a product if somebody recommends it.

The year is coming to an end. If you want your eCommerce to thrive in 2015, now it’s your chance to invest in SEO services and make that happen. You can e-mail us at or call us at if you’re interested in maximizing your eCommerce sales with the help of an SEO service provider!