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PPC Management

Paid Advertising - PPC - Digital Media Construction

The internet has easily become the number one source for local business queries. Therefore advertising on search engines has become the #1 way to get new leads and clients at a local level in this day and age. Paid advertising can give you the ROI your business is in need of. If your AdWords campaign isn’t delivering the results you expected, you can schedule a free consultation with one of our PPC campaign audit specialists to find out how you can improve it and maximize your revenue!

Being on the first page of a potential client’s search results is a crucial part of any business; it is no longer a select club of large companies who advertise online and go after paid digital media. On the contrary, people are now looking for PPC campaign specialists who offer paid advertising at a fair price, and we can level the playing field for you.

Having your brand on the web has become a must. With our services at hand you will be able to take advantage of all this and more. You won’t be subjected to any binding contracts either; we handle all our business on a month to month basis. That way if you’re no longer satisfied we can part ways at any time without any cancellation fees, although we don’t think you’d want that! We make sure our clients’ investment on paid advertising actually pays off. Once you get to talk to your own PPC campaign audit specialist, you will see how your AdWords campaign can be optimized.

How Does It Work?


Your site’s advertisement will appear only when certain keywords related to your business are introduced into the search engine by possible customers. The way this system works is that you will only get charged for the number of times your company’s advertisement is clicked. Therefore, it is crucial to ensure that the people clicking on your advertisement have a high probability of being your customers. Otherwise, you would just be throwing your money away.

 

Benefits of having your AdWords campaign managed by a PPC campaign specialist from Digital Media Construction


Immediate Search Visibility – If your company does not have strong search engine visibility, pay per click marketing is the fastest and easiest way to show up on the search engines. Digital Media Construction’s paid search managers can launch a new campaign in a matter of days and optimize it to drive visitors to your site.

Reduce Costs – From proven keyword expansion and bid management techniques to ad testing and landing page optimization, Digital Media Construction uses technology to support human expertise to deliver traffic and new customers at the most cost effective points available. We know how to get worthy clicks and reduce the cost per click by constructing a high quality score. Don’t hire an employee and pay for expensive technology when you can get both from us.

Maximize ROAS (Return on Ad Spend) – Working closely with their clients, our professional PPC specialists perform extensive ad testing and conversion analysis. This enables us to get more clicks per advertising dollar and deliver the highest quality traffic.

Increase Depth of Keyword Targeting – If you have a smaller website but want to target a large amount of keywords, you will need to use PPC advertising. The few SEO keywords that you are allowed show up organically, while with PPC you can target as many keywords as you like.

Reinforce Branding – Supplement already strong search engine rankings with PPC and you can control more of the search engine results pages (SERP’s) for searches on your branded keyword phrases. Branded keywords are often inexpensive and provide excellent opportunities for testing and also for remarketing.

Remarketing – Every marketer knows that the more a potential customer is exposed to your brand and messaging over time, the more likely they will become a customer. Remarketing allows you to show ads to users who’ve previously visited your website as they browse the Web.

Testing Capabilities – Pay per click marketing offers a tremendous opportunity for marketers to test new ideas—whether it is testing a marketing message prior to a new product launch, experimenting with offers or price points, or just improving an existing PPC campaign.

Increase Organic Click-Through Rates – We have seen that when pay per click is done in conjunction with a strong SEO campaign, PPC ads can be used to reinforce the keywords that rank organically.

Local to Global Exposure – One of the best PPC benefits is the ability to choose where your ads are served geographically. Whether you are a large or small business, PPC allows you to target new geographic and/or demographic markets.

To create a solid campaign we will do keyword research from the search query report, your website, and your competitors’.

Once we have that list of keywords we will start creating your ad-groups which is done by grouping tightly-themed keywords.

Once we have the ad-groups, we will create the ads using content from your business, promotions, and industry jargons.

If you still have any questions or doubts, you can always call us at 954-312-0365 to schedule a free adwords audit with one of our PPC campaign audit specialists.